Respect to Culture Essay Example for Free

heed to Culture EssayThis paper entrust highlight the key issues that Kelloggs should consider when deciding to fly high to the country of Jordan. Will the pack living in Jordan able to afford this product? What are the set connected to the throng that result force them to purchase it? What is needed to fill this heterogeneous destination? every(prenominal) these questions will be answered in this paper with respect to the product additional K by Kelloggs. homogenous vs. Heterogeneous with Respect to Culture The macrocosm of Jordan is divided into different ethnic groups which include the Bedouins, the slew from Circassia and the Palestenians. The bulk of the Jordanians is from the Arab descent and form a community of around 4. 4 million (The proud Hashemite Court). These Arabs watch migrated into Jordan from many origins. These people mainly travelled in tribes and whole tribes used to migrate into Jordan before the 19th Century. The state overly includes some proportions of Muslim refugees from Caucasus who migrated to Jordan when Russia invaded. Jordan also houses some Ameri arses and small groups of Chechens. Therefore the culture in Jordan is expect to be beauteous heterogeneous as the universe of discourse includes people from divers(prenominal) backgrounds and descents.There is heterogeneity of phrases cosmos taught and learnt in Jordan. People in Jordan are given complete freedom to preach their religion, teach their language and promote their culture. This makes Jordan so culturally various(a) and rich. The different ethnic groups have their own clubs, places of worships, schools and associations which has allowed the heterogeneity of culture to remain in Jordan. There has been a tradition of appreciation and tolerance for the diverse cultural background. somewhat 6% of the nation comprises of Christian population but the majority 92% consists of Sunni Muslim population (The Royal Hashemite Court).Hence, some similarities in culture can also be expected as almost 9 out of every 10 people in Jordan are Sunni Muslims. These Sunni Muslims belong to homogeneous sect of the same religion which makes their religious activities the same. Hence we can conclude that Kelloggs will have to consider the diverse cultural background as the population are from different countries and descents, however, the same religion of most of the people is going to make it easier for Kelloggs to penetrate the market as the religious views and values will be the same for most of the people in Jordan.Needs that Kelloggs Special K can look at in this Culture Kelloggs Special K mostly attracts the people who are aware and certified about their health. Boosting the physical bodily function for attaining better fitness is the goal of most of the people in the create nations now. Increased physical activity can non only improve the mood but also improve the health of a person. The people of Jordan require a little addition to t heir lives which can be added to their daily routine and can have a good affect on their health. The ethnically diverse population of Jordan has different practices for maintaining their health.Some people go for a brisk walk, while differents regularly go to the gym. The median population in Jordan is around 22 age old which means the population is reasonably young. Most of these people are health conscious and engage in regular physical activity to stay fit. The target market of Kelloggs Special K will be the urban population which consists of 78% of the total population. The urban population is the wealthy hand out which has concerns about their health and body weight. This population can be targeted by telling them the health benefits of consuming Kelloggs Special K.Kelloggs Special K website includes expert advice of how to get slimmer, Body Mass Index (BMI) calculator and free personal contriver (Kelloggs). It also includes the nutritional plan for the whole day and infor ms about the nutrition that Special k provides. The population of Jordan is yet not informed about the aftermathance of breakfast and hence this is the perfect time to maintain the Special K with variety of nutrient intake. Can Enough People Afford the Product? nigh 15% of the population in Jordan lives below the poverty line which means that they do not have enough money to afford the basic necessities of life.The economy of Jordan is amongst the smallest in the Arab world. There are insufficient supplies of food, weewee and other health care items. In other words, the economy was suffering from poverty until ten years back King Abdullah implemented changes in foreign policies and economic reforms that took Jordan to a higher level. In the underway situation, Jordans economy has not been so hard hit like the other economies because of the isolation from the external market (CIA). However, the top ten percent population has the highest percentage share of total income.Around 3 0% of the total income is being earned and spent by the top ten percent of the population and this population can certainly afford Kelloggs Special K. The GDP per capita has risen to US$ 5,300 which is a lot higher than many developing countries. Around 13% of the population is unemployed in Jordan but salve the imports of the country amounted to US$ 12 billion in 2009 which indicates that many people in the country can afford to have foreign goods imported. The most imported items include oil, machinery, equipment, iron and cereal and the major import partners are USA, Saudi Arabia, China and Germany (CIA).Hence it can be expected that enough people will purchase the Kelloggs Special K who are in the top income group and have concerns for their health. determine Relevant to the Purchase and Use of Special K The Bedouins find it hard to search for food as most of them are still nomadic in nature. What they need is some form of dried food which can be consumed at any time of the da y or night without water and other staple food. Kelloggs Special K can be consumed with milk and milk is available abundantly to these nomadic tribes as they have many animals such as camels, sheep and goats which give milk.The Palestinians who left their homeland in the wars of 1967 and 1948 and came to Jordan stilled have not settled down and many do not have living spaces. These people can be provided with Kelloggs Special K as it is a dry food and it does not require special handling like other local foods. The value of Special K is pretty high because of the nutrient contents of the cereal. Most of the population is now getting educated and moving into urban cities and adopting the foreign lifestyle. As the penetration of television is also increasing in the population, they are starting to get the Western lifestyle which includes a healthy breakfast.Therefore the value of Kelloggs Special k will be pretty high for the purchase as it provides an easy way to make the breakfast with a lot of health benefits and nutrients. Works Cited CIA. Fact Book. 2009. 21 July 2010 https//www. cia. gov/library/publications/the-world-factbook/geos/jo. html. Kelloggs. The Importance of Breakfast. 2010. 21 July 2010 http//www. specialk. co. uk/expert-advice/nutrition-advice/why-breakfast-is-so-important. aspx. The Royal Hashemite Court. The people of Jordan. 2001. 21 July 2010 http//www. kinghussein. gov. jo/people. html.